Content marketing is a necessary component of every marketing strategy, no matter your business’ size, industry, or budget.
Any type of content, from your landing page to a whitepaper designed to attract email signups (and those emails, too, while we’re at it) are part of your content marketing strategy, so it’s important that you know your audience and create what they care about.
The good news is: you don’t have to write the content yourself if you don’t have time or skill. Hiring a content marketing agency can be a great investment in the future of your brand. Not only can a professional writer help create a steady flow of content for your blog and other assets, but you will see an increase in traffic to your site as well as conversions to sales.
If you do want to create your own content, these posts will give you valuable tips on writing for your audience as well as stylistic guides for specific types of content marketing.
You know you need to blog if you want to market your online (or offline) business right? Well in this Marketing Eggspert round-up we’ve collated posts to help you in your Blogging ventures. Including posts about habits you need to get away from, great blog post ideas to consider, your blogging voice, a beginner’s guides, blogging for your start-up, mistakes to avoid and more.
We know a lot about Copywriting here at Egg Marketing so it was easy to put together a compilation of posts for you here. These articles about copywriting include why to hire a professional content writer, powerful copywriting secrets, psychology-based copywriting hacks, writing strategies for those that say they can’t write, copywriting mistakes, how to earn money copywriting, why it doesn’t pay to be cheap and characteristics of a brilliant copywriter.
Guest blogging is an important part of your online networking strategy. In this Marketing Eggspert round-up I’ve included posts explaining how guest blogging can help your business, how to keep the Editor happy and get published, guest blogging mistakes to avoid, an ultimate guide, how to track your guest blogging, how to get a guest blog opportunity on your dream website and much more.
Nowadays, content marketing has been taken into focus. Readers demand high-quality content and due to the excellent content quality requirement, the content marketing tools have increased at large. For years, several tools have existed which have now been revised, in addition to new tools. You can manage your workflow on Trello, write and save your documents on Google Docs, publish them on WordPress, and time your work or check how long do you take to complete your work via the Timely app. The content marketing tools have so much for the writers and non-content writers.
Marketing 101 says that you have to pave the path of least resistance if you want to get your audience to take action. For many marketers that means watering down a message so it’s easy for the masses to understand.
This is a mistake.
Although you want to make the decision to purchase from you easy, you don’t want to dilute your content too much. Your customer is on your website, consuming your content for a reason. She wants to learn something new. She has a problem she wants you to solve. The more simplistic your writing is, the less value you’re able to offer.
Originally published in AllBusiness.com
As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me that there are parallels between what you’d want in a good mate and what you’d want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services.
Alexa, what are some good date night ideas for me and my Valentine?
Siri, show me what’s going on in my area.
Unless you’ve been hiding under a rock, you probably know the names of two of the most popular virtual assistants in the world – Alexa and Siri. You might even know about the nameless Google virtual assistant.
I of all people understand that small businesses have small budgets, and that every expense should be scrutinized. I am the queen of DIY, in an effort to save a few bucks.
But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.
Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.
The last thing you want to do is turn off the very people you want as your customers.
As you build your marketing budget for this year, let me give you a few arguments for hiring a professional content writer.
In this Marketing Eggspert Round-Up it’s all about goals and resolutions. Lots are made at the beginning of the year but how many resolutions are kept? Maybe if a realistic goal is set it’s more likely to happen. Read on to get some ideas on setting your goals and resolutions this year.
Creating content is challenging, but figuring out how to create engaging content is even more so. In a study conducted by Moz and Buzzsumo, up to 75% of the million online articles they analyzed were not engaging content, which is alarming when you remember that lack of engagement means you fail in eliciting transformation that will convert your readers into leads or sales.
The answer to this problem, however, doesn’t rely on making more and more content and hoping that some of them resonates with your audience – it’s about making more content that are high quality and engaging – something that your audience would be genuinely interested in and would give them what they actually need to know.
But how do you create content that can successfully grab the attention of your audience and make them want to engage with your content – and by extension, your business? Find out how to create engaging content with this infographic by Digital Marketing Philippines.
Content marketing is a given these days, and you’ll be creating content that the average customer can use. However, when it comes to marketing within the B2B sector, it’s an entire different area of writing you have to grapple with. Here are 7 tips to help you create content that brings in business.