You can’t have content marketing without search engine optimization. The keywords you choose, as well as how you lay out your content, will affect your blog or website’s ranking in search results.
While our focus has been on SEO for desktop searches, it now must evolve to mobile search and even voice search. Keeping track of your website’s is imperative, because your ranking in search results may constantly fluctuate.
The frustrating thing is: what search engines like Google look for also fluctuates, so it’s always a moving target. It takes diligence to stay on top of search engine algorithms.
You don’t have to be a technical SEO expert to increase the visibility of your content. The blog posts here are designed to provide actionable tips to help you make the most of your content and get it in front of a wider audience by employing simple (and Google-approved) search engine optimization strategies.
I’m introducing a new weekly post from my Marketing Associate, Natalie Grbic. Natalie is studying Marketing at the University of Central Florida, and will present the topics she’s studying in marketing, while I will follow up with real-world examples. Hope you like it!
Natalie
As marketers, why do we need research? This was the first question my Marketing Research professor posed in the first lecture class in the beginning of the semester. He then asked, “Isn’t a major in marketing enough to teach us what consumers need, so that we don’t have to conduct any more research?” I thought for a moment and came to the conclusion that the answer is no.
As marketers, we are learning tools and factors, not the answer. We can’t only rely on our own interests and needs because if there is something you should know, it is that you “don’t know.” With research, we are continually keeping up to date with the ever-changing tastes and preferences of consumers. It also reduces the uncertainty that marketers may have.
Sometimes I’m off in my own world, one where everyone knows the benefits of blogs or even what they are. But the reality is, many Internet users and business owners don’t know what these great tools are. It is my mission in life to explain them and help entrepreneurs use them.
Today’s lesson class, is on SEO: Search Engine Optimization.
What it is: SEO is the strategy a business uses to get its website near the top of search results. As someone who searches for websites on say Google or Yahoo, do you ever wander past the first page of results? It’s doubtful you or anyone else does, and that means if your website isn’t on that first page, you’re missing out.