Marketing

The Marketing Genius of McDonald’s [Infographic]

McDonald’s is a global force to be reckoned with in the fast-food industry. While its nearly 37,000 locations are fewer than Subway’s 44,000+ locations, McDonald’s pulls in more than twice the revenue – $25 billion versus Subway’s $12 billion. This infographic is a timeline of important chapters in the McDonald’s story, particularly as it relates to the brand’s marketing genius.

Readers of the Marketing Eggspert blog, however, won’t be surprised to find we think the difference has as much to do with marketing as anything else.

If we had more space, our timeline would include retiring the original mascot, a rather frightening-looking man named “Speedee” with a hamburger-shaped head wearing a chef’s hat, and creating instead the instantly lovable Ronald McDonald (although the rise of anti-clown sentiment in recent years may keep him on the back burner). Then there’s the McDonald’s-Monopoly promotional game that has been hugely popular in the three decades since it was first introduced in 1987.

McDonald’s continues to crush it even after 70 years!

Thanks to Franchise Chatter for explaining further in this infographic on the marketing genius of McDonald’s.

How To Personalize Your Marketing Through Powerful Photos

Powerful photography is one of the cornerstones of any marketing strategy. Visual assets have an emotive impact on audience engagement. In fact, a 2015 report from the CMO Council points out that visual assets are key elements to your brand’s story. They also help personalize your marketing.

Understanding the role that photography can play in helping you personalize your marketing strategy can elevate your marketing tools and brand. It creates brand cohesion and content reflective of the brand’s purpose.

5 Things Your Marketing Team Can Learn From the Internal Sales Department

Internal sales and marketing are two departments that must perform optimally for a company to successfully operate and be profitable. The two departments are responsible for a variety of different tasks, but are similar in scope and essence – both facilitate sales.

A marketing team’s efforts lie at the heart of the sales pipeline. Its primary goal is to help the internal sales department maximize profit and close sales deals. Setting the stage for the sales team, the marketing team is responsible for familiarizing the customer with the products or services using various mediums like PR, advertising, or events. Engaging and generating leads with content such as blogs, newsletters, infographics, and videos is the marketing team’s responsibility as it plays an essential role in bringing customers in.

Marketing with a Focus on Qualified Leads and Quality Content

In the world of digital marketing, the goal is almost always attracting quality traffic, which in turn should hopefully convert into sales, newsletter subscriptions, app downloads or some other desirable action.

There’s been written several good posts on the topic already here, and so I’ll link to those when applicable, and take a slightly different route than the other posts on the site do.

The entire reason we’re concerned with qualified leads is in order to attract the right type of traffic, compared to just any type of traffic, seeing as how 100 qualified leads will almost always outperform 1000 or more unqualified leads.

With that said, let’s look at practical ways we can achieve this.

Applying the 80/20 Rule to Marketing and Growth

The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner: 80% of your profits come from 20% of your best sellers; having this rule in mind often allows you to maximize your efforts when you see opportunities. Instead of endlessly dumping time and resources into a wide array of marketing techniques – you refine your approach and capitalize on what works.

When I talk with small business owners about their entry to the online world, it begins to come affray because there are so many ideas and thoughts they want to explore. That’s not to say all of the ideas aren’t viable but when you trim the fat and get to the fundamentals on what matters for being successful in online marketing efforts (after applying the 80/20 rule), it becomes this:

  • Finding a niche (and niche audience)
  • Leveraging tried-and-tested strategies & resources
  • Delivering stellar customer service, experience, and networking potential

Marketing Eggspert Round-Up: Copywriting, Guest Blogging, Instagram Stories & More

In this Marketing Eggspert round-up we include posts about lead generation, Instagram stories, bloggers block, copywriting, CTAs, how to make a website, recruiting strategies, remarketing, PRs and collaborations.

9 Small Business Lead Generation Techniques That You Need to Know -  In this post, Lim shows you nine lead generation techniques that can be implemented on even the smallest budget. Limwriter

Instagram Stories + Your Website Copywriting - Copywriting isn’t always about persuading the person to buy right away. Most often, it’s about moving the person to the next stage in the sales cycle. The Savvy Copywriter

Don’t Overlook Your Marketing When Starting A Business

Have you ever heard the saying, “Nothing good comes easy?” Well, for the majority of us, this saying proves to be true, especially for business owners. Starting a business for one, takes a lot of hard work, dedication, and most importantly, patience. As the owner, you’re essentially planning everything down to the wire in order to make sure things go according to plan. Checking things like financial records, merchandise, and even your store location are all things that have to be considered when going into a business.

How a Virtual Assistant can Help you do Marketing Better

Marketing is one of the most important functions of a business because it is tasked to bring in revenue. But it is not simply a matter of hawking a product or service to a group of people. Marketing requires strategy, purpose and most of all time. Time a commodity which most entrepreneurs scarcely have. Not only can a Virtual Assistant help you do marketing better; she will make sure you do marketing period!

Virtual assistants are no longer limited to secretarial work or personal assistant services. The Virtual Assistant has evolved into a more dynamic position with more specialized skill sets. Whereas before virtual assistants were defined as people contracted to manage services online, nowadays you can find a Virtual Assistant for virtually any kind of skill or position.

One of the most in-demand skills for the new age Virtual Assistant is marketing.

Business PR: 5 Ways to Effectively Promote Your Company

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right business PR strategies using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies.

#1. Social Listening

In order to have an effective public relations campaign, you need to know what to say and who to say it to! Fortunately, you do not have to guess at what your target audience wants. They are telling you everything that you need to know on social media. All that you have to do is listen.

Business PR: 5 Ways to Effectively Promote Your Company

What Can Pop-Up Promotions do for Your Business?

Building a brand that people recognise is always tough for small businesses and start-ups. You can do as much as you like online but without some level of brand awareness, all of your other marketing channels could come to nothing. Print ads, AdWords, Facebook and direct marketing, all of them can be overlooked and even missed completely unless a recognisable name or a logo jumps out at the reader. But how do you grow a brand name before advertising? It’s a bit of a chicken and egg situation, and it’s one where pop-up promotions can really help your business, in addition to driving new sales.

Pop-up promotions are simple. You rent a small area of promotional floor-space at a big-name retailer or a busy shopping location and tell the thousands of potential customers who are already visiting the venue about your product or service.

Your Handy Dandy Marketing Calendar for the New Year

I find that breaking down your marketing activities helps small business owners actually expand what they do, rather than throw a list of “you should be doing this!” at them. So, here’s a suggested calendar of things to add (or improve upon) to your marketing mix in the new year.

 

January: Get On Board with Video Marketing

If you’re not yet using video marketing to reach your audience, you’re missing out. What once was a nice-to-have is now an essential tool. Here are tips for getting started:

  • Don’t just put out content. Have a content calendar and a plan.
  • Vary the types of videos you produce. Talking heads, product reviews, and how-tos are all popular.
  • Practice. The more you run through your script (yep, you need one), the better it will be delivered.

February: Better Target Your Content Marketing

Sure, you’re regularly publishing content to your business blog. But is it what your audience wants? Here’s how to find out and improve your content this month:

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