Jenna Brown

Jenna Brown is a freelance writer mainly covers marketing, SEO, and internet commerce. Jenna has been blogging in her spare time for multiple years since picking up the blogging during college. Jenna's main focus as a writer is to convey marketing tactics tied in with today's most dynamic industries.

The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating.

A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it. Read more

Jenna Brown

Content Marketing, Video Marketing

September 27, 2017

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What Needs to Happen before the Launch

I know you’re excited to flip the “coming soon” page to the live site. Your mouse is hovering over that publish button. WAIT! Before you go live there are a few things you need to happen.

These are things like:

Stellar Internet services
Testing usability
Content & social media strategy

You don’t want to ruin your attempt at building an online presence by starting off lackluster. It’s hard to re-establish the brand if the first impression is negative. Therefore, you need to satisfy those needs.

4 Ways Tech and Digital Marketing Make the Perfect Marriage

The business marketing world is changing. Technology has offered up new, creative ways to advertise to potential customers, and the advancements are always changing. From social media integration to CRM to VR, there is so much to be aware of and keep up on.

Since the landscape of the digital and technological world is constantly changing, it can be hard for any business to follow or understand exactly what it is they should do.

Do you invest in apps or websites first?
Should you throw your hat into the virtual reality ring?
How can you develop an effective PPC campaign?

All of these questions are overwhelming the more you dig into them. It’s the exact reason you should hire an expert in the digital marketing field, such as a social media management company specializing in all the above and more.

Great PR is All About Action

It’s possible to have a perfectly passable PR campaign that does nothing more than talk a good game. It is how many businesses operate in the beginning and for others talk may be the entirety of their plan. But for those who truly want to build lasting customer relationships, great PR will be all about concrete action.

Consumers are far more advertising savvy than they once were. They know that companies are more than willing to promise everything under the sun. They are also conscious of the fact that actions speak far more effectively to the true motivations and values of a company that platitudes.