Did you know that the number of daily active users on Facebook has surpassed 1.45 billion? This makes it the most popular social media network worldwide. And this massive audience on Facebook makes it an attractive platform for brands to advertise.
In fact, 93% of global marketers use it to promote their brands. No wonder that they generated ad revenue of $11.8 billion in the first quarter of this year alone.
Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons.
While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience.
However, not every company can afford big-name celebrity influencers as they are very expensive. These Macro-influencers are mainly for those large companies with deep pockets to work with.
When tackling an SEO problem to make sure your local business sits on top of the search heap can be tricky. Unlike regular SEO, the art of local SEO is something to master so that you can that can bump up your ranking in your city.
If you are stumped on how to improve your standing, the infographic below can set you straight. But before digging into all the information, here are the most indispensable criteria that affect how your website ranks locally.
Businesses are racing against each other to win the trust of consumers. Due to this, any promotional efforts - such as advertisements and sponsorships - are focusing more on authenticity.
This greater focus is exactly why you need to work with micro-influencers. Despite a smaller reach, these influencers are more effective at engaging, and winning the trust of your target audience.