As I’ve blogged here before, every year on Egg’s birthday (June 30, if you’re curious), I send our clients birthday gifts. Seems backwards to give gifts on our birthday, but it’s fun, and there’s purpose.
For one, I don’t talk to many of our clients on a regular basis, or if I do, it’s purely transactional and via email. Sending an egg-shaped gift surprises and delights people. It makes them think more about us as a company, and it humanizes us. Read more
It’s an exciting place to be: you have a business model, your business plan is underway, you’ve identified your target customer, and scoped out your market. All that is left is settling on your business name. After reading “7 Mistakes to Avoid When Naming Your Business” by our President, Susan Payton, I wanted to write about naming a company from a marketing perspective.
When you’ve just begun conceptualizing your enterprise you may have a name or a phrase to which you have an emotional attachment that you’ll want to use for your business without any research or forethought. It’s great that you have the enthusiasm to forge ahead, but it’s important to do some study before you commit to that name. After all, you’ll be stuck with it for the life of your business, so it should be well-planned. Here are six things to keep in mind as you develop your company’s name: Read more
Quotes from David Ogilvy and Ted Nicolas fill my cubicle yet, as a marketer, it’s easy to be enamored by the newest channels and technologies available to me. Maybe it’s no surprise then that I often draw the most inspiration from “old school” or, as I like to call them, “classic” marketing campaigns that merge with new technology or channels. While I don’t have access to the data to show whether or not these were successful let’s look at a few inspiring marketing campaigns that have caught my attention and hope you’ll share those that you’ve admired.
Plenty of print campaigns seek to bridge to the mobile, “new” world by incorporating mobile apps, QR codes and augmented reality. These are highly interactive and some very clever, but like to keep it simple and constantly refer back to Tide’s Dirt Magnet campaign of 2010 that used simple magnets and a sample to show the benefits of its product in popular magazines. This shows that you don’t need a fancy, expensive mobile app to create memorable interactions with you customers through traditional media. Read more
Building your business and its brand requires time, effort and a bit of creativity. When you want to make a name for yourself, and the products or services you have to offer, there are a few ways to go about doing so to ensure you are capable of getting yourself known. Building your brand creatively is one of the quickest ways to gain traction in business with additional followers and potential customers who are genuinely interested in what you provide.
When you want to stay creative with business plans and development, doing so requires an understanding of the latest current and trending designs that are right for your line of work and industry. Utilizing appealing logos and brand messaging is essential when you are new to your field or if you are looking to dominate a particular market you have in mind.
