Blogs

One of the most effective types of content marketing is blogging. Setting up your own business blog gives visitors to your website answers to questions they have, and it establishes your thought leadership in your industry.

Guest blogging on other well-respected websites helps you expand your reach, and introduces you and your brand to people who wouldn’t otherwise have found you.

Even if you don’t consider yourself a great writer, the tips here can help you find your voice, create readable content, and proofread your content like a pro.

If you still find yourself shaky on the idea of blogging regularly, consider hiring Egg Marketing to make your brand shine through content. We have deep experience writing for industries like technology, mobile, SaaS, small business, and startups.

How to Breathe Life into Your Stale Content

Do you remember the first post on your blog to make it big? Probably wasn’t the first one you wrote. That’s pretty standard.

In time, you catch on with your audience and learn the ropes of bringing quality content to them on a regular basis. As more and more content gets added to the stack though, the old ones get buried, lost to the eyes of new visitors to your site.

But, has the old content lost its spark over time? Do you suffer from stale content syndrome? What about the piece which got the first hundred shares on social media?

Here’s the thing.

“You can’t teach an old dog new tricks…

but

You sure can get an old blog new clicks!”

How to Breathe Life into Your Stale Content

How to Fail at Guest Blogging: Please Stop Making These Blogger Mistakes

You would think that guest bloggers have this down by now, but there are still many things they do that drive me up a wall. I have been a guest blogger on many websites and also received guest post pitches from writers. At this point, I can’t help but scratch my head at some of the things bloggers are still getting wrong.

You don’t need to be perfect, but you do need to know the basics. If you don’t, you will likely get your guest post pitch rejected before you even get a chance to showcase your expertise. You will also need to nail your presentation once you have a pitch accepted. Getting accepted to post an article and then not delivering quality is worse than having a crappy guest post pitch. If you know how you might fail at guest blogging, you can then correct your course.

If you want to be successful at guest blogging, here are four things you need to stop doing immediately.

How to Fail at Guest Blogging: Please Stop Making These Blogger Mistakes

Learn How and Why Your Brand Needs a Style Guide [Infographic]

Whether you’re starting a new website or adding to an established one, you can’t place too much importance on quality. A couple of decades ago, website developers could get away with amateurish designs. Today, they face too much competition to ignore the importance of professional design. Considering that nearly 1,180 posts get published on Tumblr every second, your site obviously needs a design that helps it stand out from the crowd.

Making a style guide is one of the most effective ways to ensure high quality on every page. Some people think that style guides only apply to writing. While your style guide should address issues related to spelling, punctuation, and other elements of style, a well-rounded guide will also direct graphic designers. If you make a useful style guide, your website will have a coherent appearance even if several designers work independently on it.

Check out this white paper published by CopyPress to learn more about why you should create a style guide. The white paper also offers plenty of tips that will make it easier for you to make a unique style guide that improves the quality of your site. If you’re serious about developing a great website that attracts visitors, customers, and advertisers, you have to spend some time creating a style guide that makes your site stand out from others.

8 Blogging Mistakes to Avoid When You Are A Beginner

Blogging is an encompassing arena. There are many opportunities that this world presents to give those with some skills in writing a chance to take a slice off the huge income pie. Then again, it is not as easy as it seems.

There are some things you need to learn in order to make this effort worth it. Do not imitate those who failed by copying what they did that made them so. Blogging is serious business and it will drive up your revenues; but, only if you put in lots of effort into it.

The first thing you need to remember is that you will not earn from blogging if you do not care to invest in it. Yes, there are free blogging sites like WordPress that you may run to. But, thriving in the business means taking a gamble as well. You will have to invest a few dollars to help build your brand, create a backlink profile, install plugins, and others.

Also, you need to focus on creating quality content. Choose your topics, your titles, and your entire blog roll carefully. You must stick to choices that will entice your audience or your target market, whether it is about your choice of words, graphics, or video presentations.

Lastly, you should know that no matter how beautiful your content may be, it will go to waste if it does not reach a good number of readers. Take time to promote your blog and its contents through social media networks and other platforms. In a sense, linking to other sites could help, too.

Many business owners have a few bumps in the road before they succeed. Read about these blogging mistakes to avoid here so you can avoid them:

5 Steps To Write Awesome Blog Posts People Love To Read

Putting your ideas and thoughts into words is easy. Just a little brainstorming, organizing, and then typing would do. But, it’s a different story to entice readers into reading your posts. To make people want to read your blog, check these steps to write awesome blog posts so you’ll have a blog that people would want to read.

1. Come up with a very catchy title

After you finish typing, it’s now time to unleash your creativity and create your working title. You’ve been through the whole brainstorming process when you started to write your first sentence, and now with the title, you’ll have to go back to square one. You’ll have to choose a title that would fit all the ideas you’ve typed until now.

How to Blog Better and Get More Shares

It’s a reality in today’s digital marketing environment: You must blog.

We’re called on to be prolific content creators. We’re called on to consistently produce and publish. What we aren’t called on to do? Create noise.

Still, there’s a lot of noise out there. So much so that it’s harder than ever to rise above it all and attract the people you need in your business.

But, there’s another angle to content marketing that’s not looked at as often: Sharing.

It’s commonly taught that word-of-mouth marketing is the cheapest form of marketing. In today’s social media dominant world, that word-of-mouth marketing is even more readily available.

Marketing Eggspert Round-Up: Blogging, Youtube, Headlines & More

In this Marketing Eggspert monthly round-up we include posts regarding article promotion strategies, improving your SEO on your blog, media relations, long-tail SEO in content, blogging for your business, how to get more views on Youtube, writing great headlines, new title tag guidelines and how to get your guest-posting pitch rejected.

Five Reasons Why Every Small Business Website Needs A Blog

To many business owners, regular blogging may seem more like a dalliance than a business activity. After all, aren’t blogs simply a place that writers gush about what is going on in their lives? The truth is quite different.

Good blogs on a small business website provide a crucial component that helps soft-sell your business. Today’s customers need to be sold, not only on your products and services but on your business as a whole.

Here are five reasons why every small business website needs a blog if they plan on growing their small business.

Broaden the Audience of Your Blog Using These Tips

In today’s world, keeping a freshly-updated blog is a major component of any business’s content marketing strategy. It’s an easy way to gain search engine optimization perks, establish yourself as an industry leader, and increase brand awareness.

What isn’t so easy is getting your blog in front of a large number of eyes. After all, millions of blogs are published online every single day, making it quite difficult for most postings to stand out among the wave of new articles being produced.

The good news is that the success of your blog is not solely left up to fate or chance; there are steps you can take to broaden the audience of your blog and create a heftier impact with your content marketing strategy. To help you out, here’s some advice on how to build your readership and gain the results you want.

My Super Efficient Way to Track Guest Blogging Opportunities

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Because most blog sites don’t respond right away — or even publish within weeks of my submitting an article — it can easily become a logistical nightmare keeping up with it.

Like Goldilocks and the Three Bears

Last year, I resolved to find software that would help me track which articles I’d submitted, which editors showed interest in, and when and where the articles were published. I started off trying editorial calendars like Kapost and CoSchedule, but what I needed was less of a calendar and more of a tracking system. Plus, some of the calendars I looked at were $20+ a month, and I can’t justify the cost if the software doesn’t do exactly what I need.

So, like Goldilocks working her way through the porridge, I continued on my search.

7 Common Blogging Mistakes to Avoid [Infographic]

Creating and maintaining a successful blog is in theory relatively easy to do, but even with great content and applying a few proven tricks like optimizing for popular keywords and promoting your blog on social media platforms, things don’t always take off as well as you had hoped.

As this infographic detailing the 7 common blogging mistakes to avoid reveals, simply trying to replicate the success of other bloggers who are managing to earn a living from their efforts, is unlikely to be any sort of guarantee that your blogging efforts will reach the same level of audience.

The fundamental lesson to take on board would be that there is no specific or clearly defined path to follow in order to achieve success. What may have worked well for someone else previously, might not be replicated if you take on board the advice from those that have already gained an enviable following.

One of the secrets to success is considered to be the need to blog post frequently in order to keep your audience interested. Whilst that advice is sound in general, to create genuinely interesting and well-researched content takes time, so trying to post something new every day is probably going to be detrimental to the quality.

The best approach is considered to be to post regularly and if that is three times a week at certain times, it will enable you to produce consistently good posts and grow your audience who will know when to check out new content each week.

Checking out the 7 most common blogging mistakes might just allow you to find the winning formula.

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