The bulk of your marketing efforts these days should center around digital marketing. That includes a full spectrum of channels, including content marketing, email marketing, social media marketing, online advertising, and more.
The great thing about digital marketing is that it’s affordable. You don’t need deep pockets to be able to connect with your audience online.
It’s also highly trackable. You can find out, in real time, how a given marketing campaign is going, how many clicks your Facebook post got, and how many people are opening your emails.
The key is to diversify the types of marketing you do. Don’t put all your eggs in one basket. Spread out your efforts to maximize results. The posts here will help you get started or help you take your efforts to the next level.
Consumer data helps in providing superior customer experience. It is a fact: when you know your customers, then the interactions with them become meaningful and result-oriented.
As a marketer, you have to serve them what they want, which makes consumer data essential in developing the best marketing strategy. A survey reported that 76% of people expect companies to be aware of their needs, which puts focus back on the data.
Useful and accurate consumer data facilitates in deriving the marketing strategy to guide the business in the right direction. An organization can achieve innumerable sales and revenue after analyzing the customer data successfully. Here’s an infographic further illustrating the importance of consumer data.
Digital Marketing is a broad canvas of online marketing. In this weeks round-up, there are so many posts to choose from but I picked a few that I think will help you. These include marketing mistakes, tracking ROI, KPIs to track to increase sales, a step-by-step guide to online marketing, quick guide on making a plan, tactics to follow, creating a huge email list and more.
The guys from serpwatch.io seem to know a lot about search engine optimization and digital marketing stats in general, and they prepared an amazing infographic on this subject which you can check out below this text.
Doing business has changed since the appearance of the internet, and in order to increase revenue through marketing, every company needs to know how the world of digital advertising works. Digital marketing is not exactly new, but it goes through constant shifts and changes that you must follow up on if you want to build a successful campaign strategy.
You know the importance of landing pages and you’ve got the basics of building those landing pages locked down.
But how do you move the needle on your conversion rates?
I’m not talking bumping your conversions up a few percent. I’m talking about conversion lifts in the region of 20-30%.
In this post, I’ll share a bunch of important concepts that will help you skyrocket your conversion rates.
Many people work hard on their marketing strategies. They try out every trick and advice they can find — have a blog, optimize for SEO, produce good content, produce videos, engage on social media, analyze, track, optimize for mobile and so on. And yet, the results are just not that favorable. The effort is there, all of the components are there and there is no increase in conversions or anything, really.
So, most people become frustrated — what are they doing wrong? Everything seems to be working fine for other people, other companies. Just not them. Why?
Well, the trick is not in what they are doing but rather in why they are doing it.
They set up extensive plans about content, videos, social media and all of the other components as well as schedules on when that is going to be released. However, those plans are often not informed and supported by a general strategy.