Search Engine Optimization Archives ⋆ Page 3 of 10 ⋆ Egg Marketing

You can’t have content marketing without search engine optimization. The keywords you choose, as well as how you lay out your content, will affect your blog or website’s ranking in search results.

While our focus has been on SEO for desktop searches, it now must evolve to mobile search and even voice search. Keeping track of your website’s is imperative, because your ranking in search results may constantly fluctuate.

The frustrating thing is: what search engines like Google look for also fluctuates, so it’s always a moving target. It takes diligence to stay on top of search engine algorithms.

You don’t have to be a technical SEO expert to increase the visibility of your content. The blog posts here are designed to provide actionable tips to help you make the most of your content and get it in front of a wider audience by employing simple (and Google-approved) search engine optimization strategies.

The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO

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There is no doubt any longer, or there really should not be, that ranking in Google search results is going to do your local business the world of good. Other search engines are available — Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape.

Search engine optimization should be at the forefront of businesses’ marketing strategy and in today’s interconnected world there really is no excuse for this not being the case. That said, it can take time and effort to get this right … Right? Well, yes and no but it doesn’t have to be all work with little reward.

SEO Techniques and Strategies [Infographic]

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Are you a businessman with a fine website for your enterprise? You must have utilized the best graphical designs to pump up the look, right?

That’s all set and done then. Wrong.

Here’s news for you:

Unless you have taken the pains for a well-defined SEO campaign, you will be missing out on opportunities. Opportunities which matter and bring potential customers.

The question is how?

A comprehensive SEO strategy involves three things on a primary level:

Quality backlinking
Solid and meaningful content
Focused social media marketing

Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

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It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for promoting your ecommerce store. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.

Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.

7 Common SEO Mistakes Behind Failure of Your SEO Campaign and How to Fix It

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Are you an exhausted marketer who is fed up of unsuccessful strategies despite trying out everything? It happens … and in the world of SEO, it happens a LOT! Marketers and companies plan SEO campaigns with so much in their mind yet most of the times the results are nothing but zero. This is on account of the fact that there are one or more errors in different factors that make up a successful SEO campaign.

In some cases it can be a misunderstanding of customers’ trends, in others it can be false assumptions or too high expectations, while in a few there may be even more. Budget is another reason behind failure or the low output of SEO campaigns.

Six Easy Ways to Get Backlinks

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Backlinks refer to the link that a blogger gets when a website is linked to another web page. Therefore, the more a page gets links, the more it gets a higher rank on the major search engines such as Google and others.

How to Use Local SEO to Attract New Consumers in Your Area

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Did you know that four out of every five consumers use search engines to conduct local searches? That’s why it is vital for local brands to increase their visibility online so that they can bring more local traffic to their business. If you want to boost visibility on the search engines, you will need to improve your local SEO.

Though similar to regular SEO, local search engine optimization requires specific, targeted techniques that aim to help you appear in more local search results. Below, we will provide four simple ways that you can improve your local SEO to bring more local traffic to your business:

1. Claim your company’s local online directories

If you want to show up in local searches, then your business needs to be visible on all the relevant online directories. To get started, make sure that your business is listed correctly and consistently on major business directories like Yelp as well as regional directories that feature local business listings, like the Chamber of Commerce or the local newspaper.

Beyond Keywords: Relationship Building to Boost Your SEO

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Did you know that Google’s search engine algorithm is made up of over 200 ranking factors?

No, that’s not a typo.

You may be saying to yourself, “Crikey! With over 200 ranking factors in the game of SEO, how does one craft a strategic game plan? Where do I even begin?!”

We know it can be overwhelming to boost your SEO, but not to worry because we’ve identified specific ranking factors to focus on to help you gain an advantage over your competition. Content and links are two of the most important factors to focus on because they serve as the strongest signals of how authoritative your site appears to search engines.

With the content on your website, you demonstrate to search engines that you’re an expert on a topic. Think: you’re the go-to guy or gal for a niche subject matter. External links, on the other hand, serve as endorsements that your website is credible.

Use to Drive Lead Generation

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If you’re a business, you want more leads, right? And you’re almost certainly using your website to drive lead generation, right?

(If not – you really should be…)

So how can you utilize the free Google data that is so readily available, to drive lead generation through your website?

Read on for an outline of some of the easiest – yet most overlooked – things you can be doing to get more value from your online presence, through the use of Google .

{If you don’t use AdWords to promote your site, you can probably skip the next section – though it’s quite short and contains some useful info anyway!}

5 Ways to Achieve More Success with Your SEO Efforts

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Do you want to see your website succeed at SEO? Well who doesn’t? Every business wants their website to be visible on the first page of Google. Unfortunately, it is easier said than done. Google uses more than 200 ranking factors to rank websites and you should know them in order to succeed with their SEO efforts. With millions of people using search engines like Google, it is critical that you optimize your website for search engines.

Here are five ways to get the best out of your SEO efforts and stay one step ahead of your competitors.

The Worst Black Hat SEO Tactics That May Put You in Trouble

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SEO experts are always updating their knowledge and skills to be competent and successful in the highly competitive and ever-changing SEO sector. The most frequently heard terms in SEO are ‘black hat’ and ‘white hat’ techniques, which are actually derived from the Western movie conventions, in which the good guys used to wear white hats, and the villains wore black hats.

Definition of white and black hat SEO tactics

As far as search engine optimization is concerned, white hat SEO describes the standard set of strategies that are approved by search engine TOS (terms of service) and the black hat SEO tactics are those which violate these.

Why Struggling Businesses Need to Adopt SEO Marketing Campaigns

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It’s true that a website is a great tool for marketing your business. Just having one isn’t enough though. The site has to be marketed to get more traffic. SEO or search engine optimization has proven to be helpful in that regard over the years.

Unfortunately, many businesses balk at the idea of spending for SEO. Some even go to the extent of calling SEO a complete waste of time, money, and effort. The questions, however, remain:

How are your website and business doing without SEO?
Has your brand become recognizable?
Is your business one of the first things search engine users see when they type in a keyword in search of something related to your industry?
Are sales as robust as the coffee from your favorite shop?

If the answer to any of the questions is no, you may need to take a closer look at SEO again. Businesses small and large alike—especially struggling ones—can benefit from an SEO marketing campaign. Here are some reasons why.

Why Your Business Needs Google AdWords

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The internet is now being accessed more via mobile devices than through laptops and PC, so there is a paradigm shift towards mobile technology. This has led to the explosion of app development. Business owners and business managers now run after app developers. The demand for the services of mobile app developers is at the highest level right now. The number of mobile apps being launched on a daily basis makes the app development world a highly competitive terrain.

Since there are millions of mobile apps available today, app developers have realized that mobile apps also need to be optimized just like webpages and websites otherwise mobile apps will remain lost in the crowd. One of the commonest methods adopted by mobile app developers to optimize apps is by using Google AdWords.

Google AdWords are keywords people are expected to type into the Google search engine when looking for certain products or services. As a company, you are supposed to link these keywords to relevant landing pages on your website. This means that when you adopt keywords like “Buy a cheap raincoat”, you are supposed to link it to the exact landing page on your website that has all the raincoats you offer and the price of each of them. It is wrong to link it to your home page as it will waste the prospective buyer’s time and also earn you a low quality score.