Search Engine Optimization

You can’t have content marketing without search engine optimization. The keywords you choose, as well as how you lay out your content, will affect your blog or website’s ranking in search results.

While our focus has been on SEO for desktop searches, it now must evolve to mobile search and even voice search. Keeping track of your website’s  is imperative, because your ranking in search results may constantly fluctuate.

The frustrating thing is: what search engines like Google look for also fluctuates, so it’s always a moving target. It takes diligence to stay on top of search engine algorithms.

You don’t have to be a technical SEO expert to increase the visibility of your content. The blog posts here are designed to provide actionable tips to help you make the most of your content and get it in front of a wider audience by employing simple (and Google-approved) search engine optimization strategies.

How to Improve Visibility and Increase SEO [Infographic]

When most people plan their SEO strategies, they have visions of going viral and attracting hundreds of links and visitors each day. While those proactive steps are nice, there are actually several cleanup steps that marketers have to take before they can start improving through outreach. The good news is that these steps can significantly affect SEO and give you a bump in rankings before you even launch an outreach strategy.

One of the most important elements of healthy SEO is strong links to and from your website. Run a link audit to check for any broken links on your website. If you have a website that’s a few years old, you may find a build-up of broken links. These aren’t necessarily your fault. Other websites go under or change their domain, which means your links are lost and lead nowhere. Cleaning up these links can be a long process, but with the right planning, it’s only something you will have to do once.

Consider running a weekly link audit to check for new broken links on your website. This way, fixing links will only take a few minutes per week instead of several hours at the end of the year. Keeping clean links will boost your SEO and make your user experience better.

To learn more about the SEO cleanup process and how you can improve your link strategy, check out the infographic below. You can also download the whitepaper on Growing and Sculpting Your Link Profile for more information on content, website performance, and visibility.  

What is SEO and the Main Reasons You Should Invest In It?

SEO is more important than ever. It is vital that your consumers can find you online, if not, your traffic, sales and conversion rate may be very low. As well as this, the increased competition in almost every industry means that it is harder to be seen.

With all this, it becomes essential for business owners to be aware of SEO and how it can benefit their business. If you are just getting started in the world of SEO, then you have come to the right place. This blog post will explain SEO and why it is important as well as reveal the main reasons why you should invest in it.

Google’s Biggest Algorithm Updates This Year

The majority of Google’s algorithm updates this year were aimed at improving user experience, providing more accurate results and eliminating spam. Thousands of tests are run by Google at any given time, but few results satisfy enough to be rolled out as updates.

The first update remains unconfirmed by Google, but there was much volatility in rankings. SEO chatter indicated that the update could be a part of Panda integration, but Google has denied this. The update was also not linked to the Penguin update.

Advanced Search Queries for a White Hat Approach to SEO

Google gets about 78% of the worldwide search traffic, and this is precisely what makes most webmasters focus primarily on ranking in Google, over other search engines. However, Google has really evolved over the past few years when it comes to fighting black hat SEO techniques.

Simply blasting your site with thousands of links no longer helps you get into the first page for your desired keywords as it used to back in the day, but instead gets you a penalty faster than you can imagine.

That being said, it’s time to step up your SEO game and put in some serious effort into ranking your site. And if you’re willing to do that, then we have some really good news for you.

We will be sharing some little-known information on how you can get great links naturally using some advanced search queries and search operators.

Three Hot Tips on How to Recover Your Lost SEO Ranking

The top management, and even SEO managers, tend to get extremely panicky when the site, or some pages with key content, drop in the search engine rankings. This is usually because the reason could be due to multiple factors as the SEO environment is extremely dynamic. The issue could be an internal rearrangement, activity by competitors or even the way the search engine algorithm works. To prevent unnecessary wastage of time, it is best to conduct an investigation into the probable reasons in a logical manner. Here are three useful tips to deal with the lost SEO ranking.

Use Behavior Analysis to Increase Your Marketing ROI [Infographic]

What is the purpose of your content marketing? Are you trying to drive sales, build your brand, or bring traffic to your website? No matter what your goals are, behavioral analysis can help streamline your processes so your content marketing is more effective. Behavioral analysis moves beyond demographics to examine your customers’ habits and the ways they respond to your brand, your messaging, and your website. This tool helps you understand why your customers are buying or avoiding your products, what they want from your website, and how to build relationships with them. 

The following infographic was developed by the content marketing experts at CopyPress. It spells out the reasons to consider behavioral analysis in your marketing and lays out a system for using customer data to improve your marketing campaigns. The graphic begins with using data analysis to develop audience personas, which is the first step in any marketing campaign. It then guides you through using first, second, and third party data to set goals, and covers analyzing the data to optimize your marketing and understand the customer journey. Of course, the final step of any marketing campaign is to look at the data once more and evaluate your marketing performance with an eye toward continuously improving.

This approach to behavior analysis will become increasingly important because the future of data marketing lies in smart goals, predictive analysis, and “machine learning” that can continuously tweak your offers and calls to action to respond to customer behavior.

Mastering The Art Of Local SEO [Infographic]

When tackling an SEO problem to make sure your local business sits on top of the search heap can be tricky. Unlike regular SEO, the art of local SEO is something to master so that you can that can bump up your ranking in your city.

If you are stumped on how to improve your standing, the infographic below can set you straight. But before digging into all the information, here are the most indispensable criteria that affect how your website ranks locally.

Why Your Business Needs SEO NOW (Infographic)

Technology allowed the business landscape to change and innovate. Because of the continuous emergence of different platforms and mechanisms in which companies may expand and develop, the market has been more crucial than ever before.

Business owners who want to adapt to the technology’s demands have heard it a hundred times before: a successful business needs SEO in order for it to remain successful and on the top.

SEO and search marketing play such a major role in the success of all businesses, regardless of industry. Almost every business, no matter the size, has some sort of web presence and they are all competing for a few positions at the top of the Search Engine Results Page (SERP’s).

From producing high rankings in the search results to shaping a company’s brand and voice, SEO is a vital part of the success of any company.

This infographic will convince you why you need SEO for your business today.

9 Steps to Achieving an Amazing Mobile User Experience & Avoiding SEO Demotion

In 2015 the Google mobilegeddon was a hot topic for SEOs who were positive that Google’s changing mobile ranking algorithm would see major demotions for unprepared websites. Despite the initial update going out in April 2015, the fun is still not over; we saw a new Google mobile friendly update in 2016, and we’re constantly learning more about Google’s plans for mobile search. Most importantly, Google is planning to make the mobile index its primary index, and has already been testing mobile-first search, which means websites need to be fully optimized in order to avoid SEO demotion when the mobile-first index is properly rolled out. You need to provide awesome mobile UX if you’re to compete in light of Google’s latest updates.

So what is mobile UX and how can you make it awesome? When it comes to mobile, users want to browse quickly, complete tasks with as few steps as possible, and consume content easily on small screens. To ensure you’re providing an amazing mobile user experience, we’ve outlined the best practices and essentials of mobile optimization below.

Step 1: Check your website with Google’s Mobile-Friendly Test

Rather than simply guessing as to whether your site is mobile-friendly, start by taking Google’s Mobile-Friendly Test which analyses any inputted URL and tells you whether or not its mobile-friendly, whilst providing a preview of how the page looks on a mobile screen. If the page isn’t mobile-friendly, it will tell you exactly which issues need work, for example, the text being too small or clickable elements being too close together. You then have a list of actionable issues to work on to improve your mobile UX.

Combining SEO, SMM, and Adwords to Make a Success of Your Business

Promoting a business online is a multifaceted one these days. It is no longer enough just to do search engine optimization (SEO), social media marketing, and paid advertisements using Google Adwords.

You need to do all of them in concert to make a success of your business without breaking the bank. However, establishing a symbiotic relationship with these three facets of online marketing is not always easy. Here are some issues you will encounter.

Combining SEO, SMM, and Adwords to Make a Success of Your Business

Promoting a business online is a multifaceted one these days. It is no longer enough just to do search engine optimization (SEO), social media marketing, and paid advertisements using Google Adwords.

You need to do all of them in concert to make a success of your business without breaking the bank. However, establishing a symbiotic relationship with these three facets of online marketing is not always easy. Here are some issues you will encounter.

How to Tell if You Are Neglecting Link Building

Link building is about getting hyperlinks from other websites to your own. It gives your visitors a way to navigate between pages on the Internet. After that, search engines use links to crawl the web. In fact, they crawl the links between individual pages on your website. In addition, they crawl the links between entire websites. There are many techniques for link building, which can vary in complexity.

Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here’s how to tell if you have been neglecting link building.

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