Social Media Marketing

So you always wanted your own army of robots but you ended up in digital marketing instead? Don’t give up hope! The next generation of bots are here, and they’re perfect for the marketing pro who wants to get the most out of social media. Specifically, the Facebook chatbot is here, and it’s quietly taking over Messenger. There are already an incredible 300,000 chatbots on Facebook’s messaging service, serving well over a billion Messenger users. Isn’t it about time you built and trained your own?

In 2018, the number of channels earning over six figures per year on YouTube grew by more than 40% since the previous year.

To try and learn more about the growing impact of YouTube Influencer marketing, Shorr Packaging conducted a detailed analysis of more than 1,500 YouTube channels.

We had an Instagram Marketing round-up on the Marketing Eggspert blog last year but as it has fast become the in-thing to use Instagram to market your business I thought I would find far more posts to share with you. So here you go … why Instagram is more important than Facebook as marketing channel, how to use Instagram stories, influencer marketing on Insta, lead generation tactics, making your time more efficient on Instagram, mistakes with video on Insta, grow your business using Instagram Marketing and lots more.

Nowadays, everybody spends more time on Instagram than really necessary. Some of the time is spent on posting personal or company’s content. Some on catching up with friends. And some is a complete waste of time. How can you make your time on Instagram more efficient and effective?

One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in 2018 in the US, the number of Facebook users aged 18 to 24 years decreased by 5,8%. For teenagers 12-17 years old it is expected that the registration rate will be less than 50% of representatives of this age group. This trend will continue in 2019-2020, experts suggest.

Last year, Time Magazine conducted a survey of young people and found out that they don’t want to waste time on scrolling monotonous Facebook feed and prefer more dynamic alternatives – Twitter, Snapchat, and Instagram.

So, why are young people replacing Facebook with Instagram? This is a very important question for brands because this social group is most active when it comes to online shopping.

Did you know that the number of daily active users on Facebook has surpassed 1.45 billion? This makes it the most popular social media network worldwide. And this massive audience on Facebook makes it an attractive platform for brands to advertise.

In fact, 93% of global marketers use it to promote their brands. No wonder that they generated ad revenue of $11.8 billion in the first quarter of this year alone.

There’s nothing quite like a good review. When a satisfied customer takes time to sing your praises on your company website, social or third-party platform, it makes everything feel worthwhile. And better than that, it’s likely to encourage further business: 85% of customers will trust an online review just as much as a personal recommendation, and nearly half of all customers need to see at least a 4-star rating before they click ‘Buy.’

But it’s said that if you read all the good reviews, you ought to read the bad ones too. In today’s world of online fakery, that means more than just learning from the feedback you receive – it means staying vigilant against saboteurs and rivals planting fake negative reviews!

If you’re a business with an online presence (and you certainly should be these days!), chances are you’ve taken advantage of social media tools at one stage or another. If you haven’t, you certainly should. Social media tools help to streamline your digital processes and keep your business front of mind for your consumers. Social media is all about connecting, so it only makes sense that social media tools focus on better connecting businesses with their clients.

In today’s digital age, you’d be hard pressed to find someone without at least one or two social profiles, never mind someone that’s never heard of Facebook or Twitter or Instagram. In fact, 79% of internet users have Facebook profiles, and it was reported that the social network had a whopping 2.19 billion monthly active users during the first quarter of 2018. To put things in perspective, that’s almost 1/3 of the world’s total population!