Video Marketing Tips Archives ⋆ Page 2 of 3 ⋆ Egg Marketing

When it comes to your content marketing strategy, are you leveraging video marketing? Because everyone consumes content differently, it’s a good idea to vary the types of content you produce to appeal to different types of people.

If you’re a subject matter expert, videos can be a great asset. Your videos could be instructional uses for your product, interviews, behind-the-scenes looks at your company, a product sneak-peek…really there’s no limit to what you can create with video marketing.

It’s important, too, to know how to optimize your videos for search engines so that more people see them.

Video advertising on Facebook and other channels is another video marketing strategy that can help you attract new customers who wouldn’t find you otherwise.

Dive into our content about videos to bone up.

5 Best Vlogging Tips for Youtube Vloggers

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Nowadays, we have seen a lot of people doing their own vlogs and everyone has their own reason why. The reason why you are here, is simply because you want to know the things to consider, like the best camera to use when vlogging.

Whatever your reason is, you are in the right place to see the best tips on being a Youtube vlogger, either you are a starter or have already done this in the past. These tips should help you out regardless of the number of fans you have, or whatever topic you choose.

3 Powerful Video Marketing Approaches for SMEs

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Powerful video marketing is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon.

According to an infographic presented by Hyperfine Media:

90% of users say videos help in making a product purchase decision
92% of users viewing video on mobile will share them
87% of digital marketers use video marketing
Click-throughs increase by 200-300% when video is used in email
The probability of making an online purchase increases by 64% after consuming a video

Brand Your Work With Effective Video Marketing Strategy

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Video marketing is one of the most effective ways of branding your business; if you have not started doing it, then chances are your competitors will outsmart you. Here are some tips that will help you to brand your work with an effective video marketing strategy.

Dedicate the Resources

Great brands use an effective video marketing strategy to keep their clients glued to their products or services. Over 60% of companies globally have pledged to keep on enhancing their video marketing budgets. No amount is too small. You will reap the dividends of any dollar you spend in this regard.

3 Reasons Why Facebook Video Advertising Crushes the Competition

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Don’t get distracted by shiny platforms like Snapchat or put all your chips into VR. Your target audience is watching videos on Facebook, and if you want eyeballs on your advertisements, there’s no better place to invest. Here’s why:

1. Targeting

With 1.86 billion monthly active users (as of Dec 31, 2016), Facebook is the world’s largest social media platform. All those people opt to share their demographic information and interests with the site, allowing video advertisers to get extremely specific with who they target. This feature ensures that you are only spending your Facebook video advertising dollars on people who would be interested in buying your product.

And that’s just the beginning. Facebook allows advertisers to retarget users who have already seen your video once. These users have demonstrated an interest in your product or service, and you want them to see your content again and again until they make the decision to buy.

You can retarget in a whole variety of scenarios including:

Retarget your email list or segments of it with a specific offer on Facebook.
Retarget people who watched any of your past video ads, or engaged with your page.
Retarget website visitors or people who visited certain pages.

Did someone hit your main sales page but didn’t purchase? Retarget them with ads that offer up a discount on your product, or gently remind them to finish their purchase.

2. Building Trust

Customers have become savvier, and are more likely to buy from people and businesses they trust. Research has shown that multiple touchpoints are needed before someone purchases, and the bigger the sale, the more trust has to be built.

Targeting and retargeting allows you to get more prospects into your sales funnel, and move them through it faster.

3. Staying Power

People browsing Facebook don’t want to be taken away from Facebook when they click on something. And since video ads are embedded into Facebook users’ home feed, clicking “play” on your ad won’t cause an interruption. Instead, it enhances their Facebook experience, exposing them to content in which, thanks to retargeting technology, they have already shown interest. Facebook video ads allow you to build trust and rapport inside the Facebook environment, after which you can follow up with a specific offer to engaged viewers.

Video ads on Facebook work. They are targeted, trustworthy, and convenient for consumers. If you’d like to learn more about why and how to use Facebook video advertising, Memory Tree has created a useful infographic that’s a primer on Facebook video ads.

Top 10 Tips To Reduce Your Support Queries Using Video

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The failure to resolve problems with your customers in a timely manner is one of the top two reasons for customer loss. Of course your customers are going to have problems over time – we all know that is a given. However, it is not all that easy to deal with those problems efficiently and successfully enough as your company grows, thanks to the restraints on budget and time.

One of the greatest abilities of video marketing is its ability to reduce support queries. You will find that through the use of effective videos you will not only be able to resolve your customer problems, but also save time and increase customer satisfaction.

The thing is, most human beings are stubborn and don’t like asking for help. What’s even worse is when they have to wait for that help that they have so begrudgingly asked for.

The great thing about video is that it’s a powerful learning tool, which combines both audio and visual elements so that it can engage different learning types. Another great thing is that it’s very easily accessible online.

Top 10 Ways To Rock Your Facebook Channel With Video

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According to a study by Social Bakers, Facebook Videos are shared 157 percent more times than YouTube videos. If that’s not reason enough to make you want to rock that Facebook channel with some exemplary video content, you’re headed in the wrong direction.

Of course, Facebook is going to add value to your business, and in this day and age where there is absolutely too much information, creating great videos are one way of ensuring your audience doesn’t lose interest in what you are trying to tell them.

You surely must have noticed an increasing amount of videos on that newsfeed of yours, right? That’s because almost everyone out there is jumping onto the video bandwagon. However, not all of them will make it to that destination. If you want the right amount of traction to help get you where you wish to be, you have to ensure that you make use of only the very best Facebook marketing strategies.

Top 10 Reasons Why Your Customers Love Video Marketing

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Have you ever wondered how video marketing made it so big in today’s online marketing arena? If you could rewind time, you would come to see that you were in all probability one of the several million people out there who were thoroughly entertained by the rather humorous content that regularly did the rounds on YouTube in the good old days. If that wasn’t enough, along came music videos and the music industry as we knew it had changed forever. The fact is: your customers love video marketing, and you need to embrace this fact.

Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the choice au naturel where it comes to promoting their products? Let’s take a look at why your customers love video marketing.

4 Types of Content Every Small Business Website Needs

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Sometimes it’s difficult to understand how all the possible content should fit together. So I’ve put together a quick framework I use when developing my content.

1. Content to Inspire

Show your audience how much better their lives could be if they solved the problem your products or services solve. Videos are a great way to do this. Make it entertaining, not salesy, to draw prospects further into your funnel.

A Quick Guide to Building Effective Video Marketing Campaigns

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Online video marketing can offer many benefits to businesses of all sizes; whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product.

The amount of people that routinely watch videos online is staggering, and increasing yearly, so using video marketing is one of the most efficient ways to engage with people without having to spend a lot of money on TV advertising.

However, it is not as simple as aiming to sell your product via video, there’s a right way, and there’s a wrong way. Here is a quick guide on how to build effective video marketing campaigns the right way.

How To Effectively Use Videos In Your Marketing Mix

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Video is increasingly becoming the go-to medium for people to satisfy their information and entertainment needs. A recent study found 72% of B2B marketers use YouTube and by 2017, video is expected to account for 69% of all consumer internet traffic. Why? Video is more compelling than text and, as humans, we use our eyes to understand our world. With a variety of video channels, from YouTube to Vine to Vimeo, there are plenty of opportunities for small businesses to effectively use videos in their marketing mix.

When It Comes To Social Video, One Size Does Not Fit All

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Why do some social videos go viral while others that are just as carefully and artfully crafted go unnoticed? Oh, but for the answer to that question, we would all be millionaires. There is an answer, though. It is doubtful that anyone knows the answer fully. But we all grok bits and pieces of it.

Even the creators of viral videos do not fully understand the magic of it. If they did, they would be able to repeat it every time. They can’t. And neither can you. That said, There is enough collected knowledge available so that you can produce more effective social videos for the purpose you need them to serve. Here are a few things to keep in mind:

Don’t Blow the Budget on Social Video Production

High-quality, high production value video is really hard to do. There is a good chance that you are not very good at it. If you spend a lot of money on high-end equipment, and a lot of time learning how to use it, the chances are excellent that you still will not be very good at it.