Marketing Eggspert Round-Up: Press Releases

Egg Marketing is an expert on Press Releases. Here I’ve collated the following posts on marketing with Press Releases — what you are doing wrong, a modern press release, how to write killer press releases, templates and examples, DIY press releases and much more.

From the Journalist’s Mouth: 5 Things You’re Doing Wrong With Press Releases — I asked a selection of journalists what they thought of press releases. Their responses make it pretty clear where many businesses are missing the mark, and lay a clear plan for how we can improve. Marketing Eggspert Blog

How to Use the Modern Press Release — A great press release is not something that prompts a journalist to write an article; rather, a great press release is published as an article. While that may be an abstraction outside of the most time-strapped of reporters, many times the better your press release, the more of it ends up verbatim in the resulting article. Copyblogger

[EBOOK] Everything You Need to Write Killer Press Releases — If you’re looking for help with PR, we have several PR and press release ebooks and templates that can help you with your public relations. Marketing Eggspert Blog

3 Templates for Writing the Best Press Release — All businesses can benefit from the right press release distribution system. It is fairly inexpensive to tell your story or share a unique idea with your target audience. Outbrain

3 Reasons You Can’t Ignore Press Releases as Part of Your Marketing Strategy — It seems like Google is slapping down every marketing technique professionals like me have been using for years, all in the space of a few months. Press releases, says Google, aren’t appropriate tools for getting backlinks and using keywords. Marketing Eggspert Blog

Top 40 Press Release Examples from the Pros — While writing a good press release is more of an art than a science, there are some tried and true strategies that work. FitSmallBusiness

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant Kindle Version Released — You know the value of a press release, but you don’t have the budget to hire a PR firm. This book teaches you step-by-step how to write great press releases. Marketing Eggspert Blog

How to Write a Press Release — One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about — including, but not limited to, reporters. Hubspot

Happy Marketing

Sian Phillips, Content Editor