Over a decade ago, companies began to explore a novel concept called blogging. Early adopters and subject matter experts began writing their thoughts and addressing issues to be posted on their company sites.
They surely didn’t know it then, but this was an early indication of a game changing evolution in the way companies connected with their audience.
Around the same time, a fledgling online company called Google was starting to find it’s footing and take control of the search engine market. As more and more users regularly used the internet, they began to depend on search engines to help them find answers to their questions.
This is why today we so often “Google it” when we have a problem that we are trying to solve. Those searches usually bring us to just the right blog post that was designed to appeal to someone like us.
