The Marketing Eggspert Blog ⋆ Egg Marketing

Partnering up with Influencers Sounds Great; The Key is to Identifying Your Audience

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No matter what you’re trying to sell, be it an SAAS-based product, eCommerce goods, or B2B services, you will have to work on getting a high engagement rate on your content. We’ll have to agree that the use of some…

6 Ways to Run Successful Instagram Giveaway Campaigns

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Launching Instagram giveaway campaigns can help put your brand front and center, grab users’ attention, generate leads, and improve your sales funnel. They can also increase the chances of your target audience engaging with your brand and spreading the word…

How Digital Marketing Affects E-Commerce Growth

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Digital marketing is a field of study that continues to expand and evolve over time. Just as some practices begin to become widely accepted, new pathways are established to potentially expand e-commerce growth. Digital marketing encompasses the same goals as…

Small Business Burnout? Use This Time to Rest, Rejuvenate, and Reframe Your Business Strategy

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This was originally published on AllBusiness. It’s been a hell of a year, hasn’t it? Between the pandemic and politics—not to mention the day-to-day stressors the average small business has—it’s been challenging to keep our heads above water, let alone…

I’m Done with Business Resolutions. Thanks, Corona.

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I’ve been writing business resolutions for my company since 2008. That’s 12 years. A long damn time. And when I started thinking about what I wanted to resolve in 2021… …I came up blank. Not because I don’t want things…

5 Benefits of Outsourcing Your Content Development

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This was originally published on AllBusiness. I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with…

How to Measure Client Satisfaction

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Unhappy customers cost your business a lot. According to some recent studies, 80% of customers stop buying from a company after just one negative service experience. Moreover, most of them won’t tell you what was wrong. Instead, 91% of them…

5 Easy Questions to Figure Out Your Market’s Audience

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Targeting your ideal customer is one of the most vital components of establishing a successful business, but it can be one of the most nuanced and difficult things to do well. Plus, your ideal customer and audience could change, depending…

Lead Generation for Small Business Owners During the Coronavirus Outbreak

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The novel coronavirus has negatively affected every aspect of our world, especially in the business sector. Small business owners are desperate to find a sense of normalcy and a way to gain access to capital right now to remain solvent. …

How to Make Your Brand Stand Out…Even in Times Like These

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There’s no doubt that 2020 hasn’t been a year we could have ever expected or planned for. Everyone from parents to employers to professional sports teams has had to adjust on-the-fly and figure things out as they go. Even in…

6 of the Most Important Steps for Content Syndication

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Content syndication is one of the best content marketing hacks to get more traffic and visibility for your blog. What is content syndication? It’s when you republish your blog posts on reputable websites to win new audiences. These websites allow…

Type A Entrepreneurs: Here’s Why You Should Never Outsource Any Job

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This was originally written for AllBusiness. I’m going to go out on a limb and guess that more than half of the people reading this article are Type A entrepreneurs. Don’t look behind you. I’m probably talking to you. Do…