Video Marketing

Video Marketing: How a Professional Service Works

In these times, more and more consumers are performing video search, and YouTube is generally considered to be the world’s second biggest search engine. Hence, for any brand looking to ensure relevance and longevity, online video content is a must. In fact, it should be an absolutely integral part of any good overall marketing strategy.

However, despite all this, a surprisingly low proportion of businesses have video content available. But there are no two ways about it; a video marketing strategy will give you the edge you have been looking to have for your business.

CRM

Marketing Eggspert Round-Up: Customer Relationship Management Tips

This week’s Marketing Eggspert round-up is filled with Customer Relationship Management tips- otherwise known as CRM. I’ve included posts about what CRM is, it’s failures and how to fix them, using it for marketing and business growth, how to use it smartly, it’s opportunities and how to choose the right one and lots more.

PPC Or SEO

Which One is Better - PPC or SEO? [Infographic]

At times, it can be really difficult to pick PPC or SEO. Both of them have their own pros and cons, which is why it can be tricky to pick the most suitable one for your business.

Keep reading, as it will help you understand the pros and cons of SEO and PPC. You will also learn how you can combine both strategies to get the best of both worlds.

CRM Software

CRM Software: How to Accelerate Your Business Growth with it

Business growth is an important attribute of entrepreneurial life. When a person starts a business, he/she has to take care of several factors to establish it and make the desired progress. Despite introducing an exponential business model, many business organisations are forced to shut down their operations soon after launching.

It is because they fail to sustain in the competitive business market and make profits. Manual work and production techniques are also responsible for the untimely demise of several business organisations because they fail to compete with AI-driven business organisations.

That is why several business organisations have started to use CRM software for business growth and expansion. Let’s see how it helps to accelerate business growth.

Landing Page Optimization

Landing Page Optimization: 9 Things You Need To Know

You know the importance of landing pages and you’ve got the basics of building those landing pages locked down.

But how do you move the needle on your conversion rates?

I’m not talking bumping your conversions up a few percent. I’m talking about conversion lifts in the region of 20-30%.

In this post, I’ll share a bunch of important concepts that will help you skyrocket your conversion rates.

Marketing Eggspert Round-Up: Search Engine Optimization (SEO)

SEO is important if you want our business to get seen online - and why wouldn’t you? In this week’s Marketing Eggspert round-up I’ve collated posts all about Search Engine Optimization (SEO); including posts about Local SEO, tips and things you didn’t know that could help, how to get on to the first page of Google, doing an SEO audit, video marketing for search engine optimization and lots more.

25+ Common SEO Mistakes You Need To Rectify Now [Infographic]

Are you new to search engine optimization (SEO)? If yes, then it is important you learn about the various tricks and tips that make up this internet marketing technique. SEO is the core online marketing strategy that can help drive targeted traffic to your site. It can help increase brand awareness online. More importantly, it can help get your site on the #1 page of Google search engine for targeted keywords/key phrases. Thus, knowing about the best SEO practices is essential if you want to accelerate your business growth.

Marketing Strategies

What Is The Difference Between Marketing Strategies and Marketing Plans?

Many people work hard on their marketing strategies. They try out every trick and advice they can find — have a blog, optimize for SEO, produce good content, produce videos, engage on social media, analyze, track, optimize for mobile and so on. And yet, the results are just not that favorable. The effort is there, all of the components are there and there is no increase in conversions or anything, really.

So, most people become frustrated — what are they doing wrong? Everything seems to be working fine for other people, other companies. Just not them. Why?

Well, the trick is not in what they are doing but rather in why they are doing it.

They set up extensive plans about content, videos, social media and all of the other components as well as schedules on when that is going to be released. However, those plans are often not informed and supported by a general strategy.

Digital Marketing

Avoid These 9 Digital Marketing Mistakes

People always talk about what you should do to make your digital marketing strategies a success, but you don’t often hear about what you shouldn’t do. The truth is that most of the “must-include” elements of any successful. marketing plan…
Content

5 Tips On How To Omit Content Pollution on Your Blog

Do you remember the last blog post you’ve read? What was the content there like? Was it informative or dull, compelling or boring, clearly structured or chaotically arranged?

If it was engaging or jaw-dropping, that’s the right content. You probably followed it smoothly, naturally, without any effort. But if it was just a cluttered mix of words that didn’t make any sense and left you thinking “What have I just read?” — that’s content pollution, which is bad.

The matter is that blogging is so much more than writing posts in social media. It’s that creative medium that provides readers with both the information and a pinch of entertainment they want to digest. And generating effective blog content means nourishing the audience with compelling and original texts they find truly engaging to follow.

If you are wondering how to write a blog post that hooks and is devoid of content pollution, keep reading this article and learn five tips to make the most of your text entries.

The Difference Between Hiring a Writer and Hiring a Content Strategist

I was talking to a potential new client the other day, and he told me they had tons of writers. So why was he looking to hire Egg?

“We don’t have anyone who really gets our client. That’s what we need you for.”

His writers, it seemed, did their jobs. They wrote what they were assigned. But what the company needed was to hire a content strategist. You see, writers are a dime a dozen (and I truly hate to be able to say that), but professionals who can go one step further are rare. I agree: hiring a content strategist is the way to go.

Local Business

How to Successfully Launch and Grow Your Local Business

Originally published on AllBusiness.com.

If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about how to launch and grow your local business now than I was then.

Recently, I launched a second business — a local craft workshop company — and was able to learn from my own wisdom gleaned from mistakes made with the first. May you also benefit from these tips so that you get to success even faster than I did!