Blogging

How Blogging Helps Your Startup Achieve Success

With over 1 billion websites in the online world, and more and more people consulting the Internet prior to making their final decision on purchasing a particular product or services, it is evident startups have to do whatever it is in their power to stand out in this competitive market.

If we take into consideration the fact that almost 50% of shoppers view between 3 and 5 pieces of content before engaging with a sales representative, we can conclude that a blog is an essential ingredient for customer engagement, and ultimately, startup success.

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Guest Post

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April 5, 2017

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3 Ways to Make Your Content Marketing Profitable in 2017

Content marketing has been hailed as “King” of the digital world for years now. Still, one of the biggest questions surrounding this practice is, “how can we measure the ROI of a blog post?”

A blog post isn’t just a blog post. It’s a drop in a larger bucket designed to fill to the brim with so much value the reader gains trust and respect for your brand. While that trust and respect might not immediately yield a sale, it does something far greater: it yields buzz. That buzz you generate from regularly providing value to your audience translates into sales through word-of-mouth marketing, social media shares, and a loyal base of customers.

Although this strategy is proven, the way it’s deployed continues to evolve.

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Kimberly Crossland

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Content Marketing

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January 31, 2017

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5 Steps To Write Awesome Blog Posts People Love To Read

Putting your ideas and thoughts into words is easy. Just a little brainstorming, organising, and then typing would do. But, it’s a different story to entice readers into reading your posts. To make people want to read your blog, check these steps so you’ll have a blog that people would want to read.

1. Come up with a very catchy title

After you finish typing, it’s now the time to unleash your creativity and create your working title. You’ve been through the whole brainstorming process when you started to write your first sentence, and now with the title, you’ll have to go back to square one. You’ll have to choose a title that would fit all the ideas you’ve typed until now.

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Blogs, Content Marketing

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December 19, 2016

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Marketing Eggspert Round-Up: Blogging, Youtube, Headlines & More

In this Marketing Eggspert monthly round-up we include posts regarding article promotion strategies, improving your SEO on your blog, media relations, long-tail SEO in content, blogging for your business, how to get more views on Youtube, writing great headlines, new title tag guidelines and how to get your guest-posting pitch rejected.

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Sian Phillips

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Blogs, Content Marketing

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August 31, 2016

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