Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small business really needs a blog.
Tomorrow’s a special day for us at Egg. It’s the day we celebrate being in business for…wait for it…10 years! We’ve beat the odds, and come out better than 96% of small businesses. That’s huge.
When I wrote my first press release for a client in 2006 (who I found on MySpace Classifieds, by the way), I was looking for a way to make money until my next job. But after a few more projects, I realized: this is what I wanted to do. I wanted to help small businesses who couldn’t afford to hire full-time marketing staff to attract customers. I’m proud to say that we’ve stuck to that mission.
A lot’s changed in 10 years:
- I finally gave up trying to design my own logo and website. Hooray delegation!
- It’s not just me turning the wheels of this machine anymore. I now have three amazing writers and one kick-ass editor.
- We’ve stopped doing PR and focused solely on content and a smattering of social media.
If you’re like 1/3 of small business owners, you’ll be taking some vacation time this summer. But if you’re like me, that doesn’t mean you can completely shut off from your business. Even if there’s someone else running the show, as a business owner, you probably find it hard to not worry about your business.
Small Business Expert, Mike Pugh, offers the following tips to help you maximize your relaxation time, and if you have to do a little work on the beach, how to prioritize your communication while on the beach:
Let People Know You’re Out Catching Rays Set up an automatic email response or update your voicemail greeting with a vacation memo. If people don’t know you’re on vacation, chances are they’ll keep on hounding you or feel offended that you haven’t returned an email or call. Simply letting people know you’re out is one of the best ways to cut yourself some slack and enjoy your time off. Read more
Small business owners, more than anyone else, embody their company’s brand. They become a true representative of that brand in everything they do. For many, there is no separation between the brand itself and the person running it.
Consider the last small business owner you met. I’m willing to bet that now whenever you think of that brand, you think of that person (kind of the way I tie CorpNetNellie to CorpNet!). The owner or company leader now represents the brand to you. Read more
