It’s safe to say that we’re all well-aware of what a social media disaster can mean to a brand. Just recall what happened to Chrysler in 2011 and their infamous Detroit tweet that got the person responsible for managing the @ChryslerAutos account fired and forced the company to apologize to thousands of outraged consumers.
One misguided tweet can ruin the reputation of even the strongest brand, so if you’re running social media accounts it’s in your best interest to protect yourself against such risk by developing an efficient social media policy at your workplace. Doing that, you’ll ensure a seamless operation under a set of clear standards and successfully reduce the probability of a social media gaffe.
Here are 6 tips to help you develop an efficient social media policy to avoid PR disasters.
