Write Excellent B2B Content With These 7 Tips
Content marketing is a given these days, and you’ll be creating content that the average customer can use. However, when it comes to marketing within the B2B sector, it’s an entire different area of writing you have to grapple with. Here are 7 tips to help you create content that brings in business.
1. Create A Compelling Pitch In Your Company Description
You’ll have a company description on every site you work from online, be that LinkedIn or your own personal website. You should make the most of it, and use it to show other businesses exactly what you do. Take this example:
‘We created this company for small businesses, to help them access efficient sales tracking services.’
2. Answer The Questions Your Clients Are Asking
You can write reams and reams of content, but it’s no good if you’re not writing what your clients want to see. The best way to write relevant content is to sit and make a list of all the questions your clients are asking you. Write your content aiming to answer these questions.
Look at writing content that is informative, rather than promotional. Your company may be the best, by why should the client care? The content should naturally lead readers to want to work with you.
3. Watch Your Grammar
Good grammar is essential if you want to be taken seriously by your readers. Good grammar is the basis for any good content that you write. If you need help with yours, there are lots of sites that can assist you. State Of Writing, Via Writing, and Best British Essays all have excellent grammar guides you can use.
4. Optimize Your Past Content
Don’t forget that your past content will have an effect on your clients, as they may come across older posts of yours first. As this is the case, you need to be optimizing them for a new audience.
PR Manager Hayley Jones from BestAustralianWriters says “We’ve noticed that a good proportion of our page views are coming from older posts. As this is the case, we’ve gone back and adapted them for our audience, so they’re full of information that’s still relevant no matter when you read them.”
5. Optimize For Mobile
Over half of your readers will be on mobile. This makes sense, as people look to make the most of every minute, and so will be reading your content while travelling or otherwise engaged. That means that your content needs to be optimized for mobile, so you look professional and are clearly working to meet the reader’s needs.
6. Don’t Forget To Proofread
It’s easy to be rushed when you’re creating new content, as you just want to get it out of the door. However, if it’s not properly proofread, it can be full of mistakes that can make you look unprofessional. If you don’t have the time to proofread yourself, try using online tools and services. Top Canadian Writers, as recommended by the Huffington Post, for example, can handle this for you.
7. Use A Variety Of Formats
The regular blog post format will work for everything you write, but it can get dull and dry. A good way of keeping readers’ attention is to switch the format up every so often. For example, that how to post could make a great video, or an infographic. Make sure you’re keeping the reader on their toes, and they’re more likely to stay engaged.
As you can see, creating good content is a matter of knowing what your audience needs, and ensuring your content is technically excellent. With just a little work, you can get the leads pouring in.
Image: Photospin
