Every few years, I re-read David Ogilvy’s, Ogilvy on Advertising. Each time I crack open the familiar binding, I find something to inspire me. Filled with practical advice that is as relevant now as it was when it was written almost 30 years ago, I recommend you picking it up for the first time, or rediscover it as I do.
As I recently re-read this classic, it struck me how his recipe for print advertising success sounds a lot like successful websites. I’m sure I’m not the first to make this connection, but I wanted to share with you these time-tested marketing techniques that sell your product or service, regardless of the medium.
